SEO-friendly headlines that drive traffic and clicks

Search engine optimization (SEO) helps you rank in the search results.

SEO-friendly content that works for the algorithm is essential to making this happen. But to improve your click-through rate and attract more site visitors, you need compelling headlines.

In terms of SEO-friendly content, the most common view on headlines is that they should incorporate the focus keyword. But it’s important to remember that headlines are also the only opportunity to create an impactful impression.

What Is Click-Through Rate?

Click-through rate (CTR) measures the number of clicks a link gets from the number of total impressions.
Each time a link appears counts for one impression on search results pages. A click-through rate, meanwhile, is the percentage of impressions that resulted in a click.

CTR matters because it indicates the effectiveness of title tags in search engine results pages (SERPs).

Search intent, also called user intent, audient intent and keyword intent refers to the goal of users whenever they query a search engine. Google, for instance, has made great strides in understanding people’s search intent and displays results using rich snippets such as the Knowledge Panel and Answer Box. Undoubtedly, providing the needed information or answers to users has dramatically enhanced the user experience.